by Amor Maclang, Business Mirror
TODAY, I start a series on technological transformation in real estate from construction and marketing operations.
Technology either elicits fear or awe, and the success of legacy businesses as real estate depends on their ability to pivot fast.
Customer unfriendly construction process
A universal life landmark that bears utmost importance is the day that one decides to get his or her own house. The question that remains is how to move forward, especially with the intimidating process usually attached to buying a home or building one from the ground up.
Enter prefab technology. The term “prefab” didn’t always sit particularly well with consumers. The word has been synonymous with dull nondescript houses lined up in a singular block. French architect Jean Prouve pioneered prefab housing technology back in 1940, working his magic on crafting demountable houses for those that lost their homes in World War II. But the industry has evolved dramatically since then, giving birth to unhampered creativity. Thankfully, these prior troubles have been addressed by Revolution Precrafted Properties. An innovative enterprise that specializes in the business of prefabricated homes, Revolution makes your dream house an actuality while keeping your worries at bay. Their prefab homes and transportable pavilions bring the concept up a notch with collaborations with over 61 of the world’s well-esteemed architects, designers and industry-leading creatives coming together for every stylishly sustainable piece.
Time is on your side
Revolution’s prefab creations greatly simplify the process for homebuyers and developers alike. Its edge not only lies on its world-class designer aesthetic but also on its functionality and efficacy over traditional builds. Robbie Antonio, founder
and CEO of the brand, elaborated further, “The term prefab refers to off-site or factory-assembled building components often sized in modular dimensions. A prefabricated building has innate advantages when it comes to consistency of quality, fit, finish, and over-all cost benefits”. The lengthy time-consuming old-fashioned mechanisms of paperwork, sourcing reliable contractors and supplier and picking out every single detail from floorings to fixtures are immediately eliminated. In its place are low-maintenance homes that breed high quality and saves time like no other—so much that you can easily move in to the house of your dreams in just about 90 days upon placing your order.
Rest assured, the quick and easy pace does not sacrifice a prefab’s integrity. It’s certainly not a thing to be worried about in Revolution’s case. Their creations go through a prototype stage, where all components and processes for the build are tested, improved upon and certified.
Furthermore, these pieces are code compliant with all seismic, wind and other environmental load and site-specific factors that could affect its performance. The production process is as meticulous as it gets, it begins with extensive shop drawings based on the concept plans provided by the consultant or designer. These shop drawings are then adapted for compliance with local and national codes where the houses will be built. Once the shop drawings, materials and specifications are approved, the house is built in an indoor facility where sections that can be modularized are assembled. The kinds of machines we use are matched to the material and design at hand, and are usually sourced locally. A kit of parts catalogue is then generated to enable dismantling, packaging, transport and reconstruction.
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The cutting-edge design built on advanced technology is set to change the standard of living. It democratizes the ultra-chic architecture arena and brings designer homes more accessible to a broader market. At a range of 50 square meters (sq m) to 250 sq m with components that could fit in a shipping container, its transportable feature becomes a core appeal. Each borderless piece transcends time and space, conveniently movable to wherever you are, and breaking free from location and construction complaints. Perhaps, the best part of every Revolution home is its versatility. There’s a wide range of precrafted designs suited for any area, function and preference.
E-commerce for real estate
Purchasing each unit is also a breeze with Revolution Precrafted site’s user-friendly interface. Each unit comes with a hefty preview of the structure, as well as a complete specifications list of every home. It also comes with a profile of the designer involved in the project, with a description or anecdote of each specified prefab home to boot. E-commerce gives you an option to buy or build, depending on your role as homebuyer or developer. Structures are delivered to your doorstep ideally three months from the initial order, all ready for assembly. The price of each designer home begins at roughly P1.5 million excluding shipping, installation and land cost.
Creative collaboration
Revolution precrafted’s roster of internationally celebrated talents is some of the world’s greatest creative geniuses in their respective fields. You’ve got big shot architects, such as Philip Johnson and Allan Ritchie, the likes of the late Zaha Hadid and Patrick Schumacher, and renowned artists like David Salle and Francisco Clemente. Even music and fashion icons like Lenny Kravitz and Daphne Guiness are part of the incredible lineup. Recently, Budji Layug and Royal Pineda, the country’s lead advocates of modern Filipino architecture and design have joined the roster of game changers. The growing list is of collaborations, bound to be bigger and better in the coming years—an exciting feat to anticipate.
Prefab home is just the beginning of this construction revolution. More collectible thoughtfully designed properties are under way, whether it’s a residential, hospitality or entertainment development. To look forward to are its limited-edition offerings of adaptive amenity spaces, modular hotels, transposable restaurants, prefabricated condominiums, pop-up retail and customizable glamping that represent trends in tourism, specialty retail and hospitality.
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