In a move set to redefine the creator economy in the Philippines, renowned brand curator and master collaborator, one of the top entrepreneurs in Asia, and who was once listed at the youngest person in Forbes Richest List in the Philippines, Robbie Antonio is poised to sign an exclusive marketing agreement with tech visionary Lucy Guo for her new company, Passes.
The partnership, to be managed under Antonio’s personal investment vehicle, Resident Holdings, will bring Passes’ innovative creator commerce platform to the Philippine market, empowering local creators with new ways to grow, monetize, and scale their businesses.
A meeting of minds: Lucy Guo and Robbie Antonio
The agreement is built on a friendship and mutual respect between two innovators. Lucy Guo, often hailed as the world’s youngest self-made female billionaire, made her mark as the co-founder of Scale AI, a groundbreaking artificial intelligence data-labeling company. She even surpassed Taylor Swift in achieving billionaire status at a younger age – a milestone that underscores her place among the most remarkable success stories of her generation. Guo’s latest venture, Passes, continues that trajectory – combining bold vision with practical tools to disrupt the creator economy and help creators transition from content makers into true entrepreneurs.
Introducing Passes
Passes is the first creator commerce company – a next-generation platform that empowers creators with the data, insights, and tools they need to take control of their businesses. Unlike traditional platforms that take a heavy cut of creator earnings, Passes is built to maximize creator ownership. Creators on Passes gain access to actionable data-driven insights to better understand their audiences and lower fees with instant payouts that let them keep around 90% of earnings. The platform also offers a comprehensive suite of tools, including pay-per-minute one-on-one calls, live streaming, personalized messaging, and exclusive e-commerce stores. In a bold move that underscores its commitment to creators, Passes also implemented a one-year zero-fee policy on its Shop feature as of August 26, allowing creators to retain 100% of their digital product sales – a stark contrast to industry norms where platforms take significant cuts. The platform is designed to help creators build a sustainable business and foster a direct, authentic relationship with their audience.
Partnership with Resident Holdings
The exclusive marketing agreement for the Philippines will be overseen by Robbie Antonio’s Resident Holdings which specializes in building businesses through strategic collaborations with a vast network of global personalities and celebrities.
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