MANILA, Philippines — Resident Branding OPC, led by CEO Robbie Antonio, has entered into a partnership with Todd English Philippines LLC to develop the Project—a chef-driven food concept that celebrates Filipino culture through elevated culinary innovation and global scalability.
The collaboration brings together Resident Branding’s operational expertise in the Philippine market with the culinary vision of acclaimed chef Todd English, whose international restaurant portfolio has shaped hospitality standards across the United States, Middle East and Asia.
Todd English Philippines LLC—jointly owned by English and Michael Wainstein, a leading investor in culinary and lifestyle brands—will provide access to the Todd English brand, culinary framework, and the quality standards that define its global reputation.
Fast-premium Filipino dining
Designed as a fast-premium food platform, the Project blends local heritage with chef-level precision and convenience. The concept is built around five culinary pillars:
- Filipino Heritage Selections – modern expressions of iconic Filipino dishes
- Todd English Signatures – such as steamed pastrami, handcrafted sandwiches, artisanal flatbreads
- Asian Regional Flavors – dumplings, siomai, Hainanese chicken, rice bowls
- Coffee & Boulangerie Corner – specialty brews, pastries and freshly baked breads
- Grab & Go Market Essentials – convenience items aligned with premium culinary standards
Where possible, ingredients will be locally sourced to support Filipino farmers and promote sustainable supply-chain practices.
“The Philippines has an incredibly rich culinary heritage, and I’m excited to be part of a concept that respects its traditions while embracing global technique,” said English. “This collaboration aims to elevate Filipino cuisine and make it part of everyday dining culture.”
“This partnership goes beyond the food—it’s about cultural identity and scalable economic potential,” said Wainstein. “We believe the Philippines is ready for a chef-led platform that sets a new benchmark for Filipino cuisine across the Asian and global markets.”
“Our vision is to develop a modern, scalable brand that proudly showcases Filipino flavors to the world,” added Antonio. “Working with Todd English gives us the ability to merge global hospitality standards with local culture at the highest level.”
Scalability and expansion strategy
Initial locations will be launched across Metro Manila, with strategic expansion targeting airports, mixed-use developments, university districts and hotel lobbies throughout Southeast Asia.
A joint management board will oversee menu curation, brand execution, design development and operational standards.
Launch details and location announcements will be released in the coming months.
Partnership and inquiries may be directed to Resident Branding OPC and Todd English Philippines LLC.
