“2019 couldn’t start better for our IE Venture Days!” confirms Nacho Mateo- Chief of Investor Relations at IE. Last month we organized our Housing of the Future Venture Day in Singapore and started the week working on the pitch training sessions with 5 finalist Startups that are revolutionizing the world of architecture.
We also had the privilege of having top tier representatives of the architecture world on the stage such as our Dean of the IE School of Architecture and Design Martha Thorne, the founder of Revolution Precrafted Robbie Antonio or the founder of Miniwiz arthur huang among others.
In addition, we had the opportunity to have at the event some of our most successful IE alumni living in Southeast Asia such as the CEO at Saint-Gobain Indonesia Jose Martos, the Founder and CEO of FlySpacesMario Berta or the Secretary General at the Spanish Chamber of Commerce in Singapore Laura Martínez Sánchez.
In summary, our Housing of the Future Venture Day had all the ingredients to be considered a perfect Venture Day! Congrats Pablo Viejo winner of the Startup Competition!
Next stop: AI and Robotics Venture Day, Shenzhen, March 17. Save the date!
MANILA – The creator of Lady Gaga’s shoes, which found instant fans in other celebrities like Nicki Minaj and Kim Kardashian among others, is looking to expand its footprint in a fast-growing, trendy Asian market, according to Rem D Koolhaas, founder and creative director of global footwear brand United Nude.
Koolhaas, who described his brainchild as an “affordable design company” and whose products are “exclusive by design, and not by price,” is on his second visit to the Philippines, following UN’s flagship opening at Resorts World Manila in Dec. 2018.
There are also talks of opening more stores in the horizon, but Koolhaas was quick to add that there was no need to rush into the fresh market.
https://youtu.be/lyzJ9EOBwOc
“One of the reasons I think that we are popular in Southeast Asia is because there have been a lot of economic growth over the past decade. And therefore, there’s a lot of interest and newness, and there’s not so much retrospect in a new market like that,” said Koolhaas in an exclusive chat with ANC’s “The Boss.”
Unlike its European counterpart, which Koolhas has described as “conservative” and “casual” citing the influence of established heritage brands, Asia, he said, has a higher interest in fashion, taking note of the women who tend to dress up “a little bit more.”
The California-based Dutch native also revealed plans to venture beyond fashion and into hospitality like United Nude Hotel or into property with Filipino real estate billionaire Robbie Antonio of Revolution Precrafted, the Philippines’ first Unicorn startup.
“We’re always interested to find a collaborator, but we also get a lot of requests for collaboration,” said Koolhaas.
Among United Nude’s current collaborations include Lady Gaga’s choreographer Richard “Richy” Jackson, and African-American Shaun Ross, the world’s first albino male model.
Established in 2003 with Galahad Clark, a seventh-generation scion of the Clark shoe brand, United Nude’s shoes are sold in over 50 countries with concept stores in places, such as Vienna, Tokyo, and Beijing, among others. Its roster of other high-profile creative collaborations include Iris van Herpen, Linda Farrow, and the late Zaha Hadid. – Jan Yumul, Eah Antonio, Christel Lagdameo, and Cathy Yang, ABS-CBN News
Revolution Precrafted, the first and only unicorn startup in the Philippines, is joining the festivities for Lazada’s 7th year birthday celebration, offering a wide range of designer homes, pavilions and pop-up retail spaces at discounted price, culminating in a massive 50 percent discount on reservation fees on March 27.
For the first time, Revolution Precrafted, a Philippine-based property-tech company that supplies both traditional and prefab homes, is making a wide selection of its homes and other structures, available on the popular marketplace platform, at discounted rates.
Some of the homes now offered on Lazada are units designed by local and international architects and artists such as ‘Hedera’ by Kenneth Cobonpue; ‘Polygonal Successions’ by Eduardo Calma; ‘Tranche’ by Budji Layug and Royal Pineda; ‘Billboard Home’ by David Salle; and ‘Butterfly’ Home designed by French architect Elizabeth de Portzamparc. The affordable townhomes designed by world boxing icon Many Pacquiao is also offered at discounted rates.
Don’t miss out the 10 percent discount for Revolution Precrafted’s other curated homes including ‘Nest Pod’ by Fernando Romero; ‘Instrumental Home’ by Marmol Radziner and Kravitz Design; ‘Sliding Door House’ by Sou Fuimoto’ ‘The Block’ by Tom Dixon; and ‘Skin Home’ by Daphne Guiness.
To up the ante, Revolution Precrafted also offered online home designs from its Philippine-based residential communities including the Batulao Artscapes project in Nasugbu, Batangas, Revolution Flavorscapes in Mexico, Pampanga and Revolution Hills in San Mateo Rizal. All homes from these communities are offered at 10 percent discount.
As if that’s not enough, pavilions designed by some of the world’s best designers such as ‘Ellipsicoon’ by UN Studio; ‘Wooden Cloud’ by Kengo Kuma; ‘Bamboo Pavilion’ by Campana Brothers; ‘Recreation Pavilion’ by Daniel Libeskind; and ‘Bettina Pavilion’ by Michael Maltzan are also now available on Lazada at discounted rates.
On March 27, Revolution Precrafted will join the nation in toasting Lazada on its 7th year, with a whopping 50 percent discount on reservation fees for its homes, pavilions and pop-up retail spaces.
Take advantage of these jaw dropping discounts and get the chance to be among the first few customers to own a home via Lazada.
Precrafted homes by the world’s preeminent architects, artists and designers. Our desire to make high-design attainable for everyone. Revolution is a collection of limited edition, pre-crafted properties, including homes and pavilions, introduced by Robbie Antonio
, who is known for bringing in celebrity-branded developments. The project unites over sixty- one (61) of the world’s top designers to create an exclusive series of prefabricated, livable spaces. The homes are available in different regions in Portugal.
With a network of cutting-edge technologies and cost-efficient productions systems, Revolution is democratizing high-design and architecture by introducing designed spaces in exclusive collaboration with industry leading creatives.
Revolution Precrafted addresses the most common pain points in real estate, property development, and design:
The firm of Philip Johnson / Alan Ritchie Architects has been recognized as one of the most creative and innovative architectural firms for over half a century. The firm’s philosophy is founded on the belief that understanding the client’s desires, needs and goals is an essential first step in generating designs that are functionally and aesthetically successful.
MODERN GLASS HOUSE
The original Glass House, designed seventy years ago by Philip Johnson as his home in Connecticut, has become a classic representation of modern architecture. It is now owned by the National Trust for Historic Preservation in the United States of America.
The Glass House was not only Philip Johnson’s private residence; it was also his viewing platform for the world. The primary function of a house is to provide for the basic need of shelter. The beauty of a glass house is that it becomes a framework for the viewing of one’s surroundings. The modular glass house was inspired by the original but has been reimagined as a series of modular components that can be pre‐fabricated and shipped to any site.
The design follows the principals of the original by introducing a typical window bay and structure that becomes the outer skin of the building. Alan Ritchie sees residing in a glass house as an enhancement of the living experience by being immersed in your natural surroundings.
DAVID SALLE | AA STUDIO
David Salle and A Studio make a veritable duo. David Salle stands to be one of the most important figures to define postmodern sensibility, while AA
Studio incorporates uncompromising design fundamentals into every job, and specializes in projects that balance form and function with a bold, yet elegant flair, which has become its trademark.
BILLBOARD HOME
The idea was to make a house and studio complex for an artist (himself) and his family. The views are relatively unobstructed, and the house is designed to bring as much of the view inside as possible. The structure is intended to support a life both active and contemplative: reading, writing, painting, outdoor activities, socializing all have designated area.
In addition, they wanted to dedicate entire exterior walls to the “function” of pure image: images drawn from a “palette” of painting fragments can be digitally printed on the metal cladding of the two solid end walls, creating startling imagistic interventions in the otherwise predominantly horizontal landscape. The house is an image in the landscape; an image inside of an image, like a small painting inset into a larger one. The design concept began by looking at a modular element that fits inside of shipping containers, that can also be combined to create pleasingly proportioned living spaces.
MARMOL RADZINER | KRAVITZ DESIGN
Kravitz Design, Inc. (KDI) was founded by Renaissance man and legendary music icon Lenny Kravitz, and touts a portfolio of noteworthy ventures.
Collaborating with Marmol Radziner, who creates projects that engage the surrounding environment and take a warm, textured approach to modernism that is elegant and timeless, has given birth to a sexy, sinewy design, that is as iconic as its proponents.
INSTRUMENTAL HOME
The Instrumental Home is a free-standing enclosure that includes a living area, kitchen, one bedroom and one bathroom. The interior space maintains a constant connection with the outdoors by the use of full height glazing. The kitchen and living area and bedroom open up to large exterior decks, facilitating a seamless indoor-outdoor living experience. The exterior trellis provides a delicate cover for the decks while filtering light into the interior spaces. Like the spaces themselves, the materials are an elegant palette of metal panels, wood flooring and aluminum doors and windows. New York City-based design firm Kravitz Design, Inc. conceived the Instrumental Home’s interiors with the goal of creating an efficient, indoor/outdoor living space.
Jakarta-based transportation technology startup Go-Jek encountered a major roadblock in their bid for regional domination recently when a Filipino government agency denied the Indonesian unicorn entry into its country’s market for violating laws on foreign ownership. But an Indonesian minister has offered a unique deal to resolve the issue that some are calling a “unicorn swap”.
Indonesia’s minister of communication and information technology, Rudiantara, has taken up Go-Jek’s cause and is lobbying the Philippines to relax their rules for Go-Jek — the reason being that Go-Jek’s presence in other countries will indirectly contribute to Indonesian foreign exchange.
At a seminar called ‘Outlook 2019’ on Tuesday, Rudiantara suggested that a Filipino unicorn could be given entry into the Indonesian market if Go-Jek was given a green light in the Philippines.
“There’s only one requirement, that Go-Jek be allowed into Manila, Philippines,” he said as quoted by Katadata.
“I told them we need to build millions of houses in the country, why don’t you come to Indonesia soon, I will facilitate,” Rudiantara said, although he did not offer more concrete details on what sort of assistance he had offered.
No go for Go-Jek yet
The Philippines’ Land Transportation Franchising and Regulatory Board (LTFRB) denied Go-Jek entry into the country’s market because its local subsidiary Velox Technology Philippines violates laws on foreign ownership in public utility franchises, Rappler reported.
The no-go came from the LTFRB’s pre-accreditation committee, the first level a Transport Network Company like Go-Jek must pass through to get accredited.
According to Delgra, Velox Technology Philippines “did not meet the citizenship requirement and the application was not verified in accordance with our rules.”
Section 11 Article XII of the Philippine Constitution states that at least 60 percent of a public utility’s capital must come from Filipino citizens.
Rappler reported that Velox Technology Philippines’ article of incorporation states that it is 99.99 percent owned by its parent company Velox South-East Asia Holdings, a company based in Singapore.
Go-Jek has not published a statement on the LTFRB’s decision but told TechCrunch that they had not given up on their plans to expand to the Philippines.
“We continue to engage positively with the LTFRB and other government agencies, as we seek to provide a much-needed transport solution for the people of the Philippines,” a representative told the website.
The splendidly superb strokes of a painted masterpiece, the svelte details of a hand-hewn marble sculpture, and the perfect play of space and light by a master architect. Anything that rises above the common or mundane – these are the qualities that inspire passion within Robbie Antonio.
Robbie Antonio- a man of pedigreed education land a connoisseur of good taste-is a seasoned global real estate magnate with millions of square feet of commercial and residential development as testament. Despite his meteoric rise all by the age of forty, Antonio felt that something was missing-that he had some desire of unknown origin incubating within him. It wasn’t until 2015, following a week of intense thought, that Antonio had a sudden flash of brilliance: an asset-light business model consisting of a symbiotic network of master fabricators, delivery methods, and installers. Revolution Precrafted would be the world’s first online business of its kind-a catalyst for bringing luxurious creations of world-class architects and designers to the doorstep of everyman.
THE PORTRAIT OF ROBBIE ANTONIO
What image comes to mind when you think of a strikingly handsome and cosmopolitan billionaire hailing from the Philippines with an MBA from Stanford University? A global disrupter akin to visionaries like Elon Musk and Mark Zuckerberg may not be your first thought, but you’ve not met Robbie Antonio.
Antonio is the visionary and founder of cutting-edge Revolution Precrafted -a global supplier of prefabricated homes, museums, pavilions, glamping structures, pop-ups, condo-tels, and furniture, exclusively designed by more than eighty of the world’s top architects, artists, and designers. The start-up is officially the Philippines’ first unicorn-a privately held start-up company valued at over $1 billion. To help paint a better portrait of Antonio (and, he is no stranger to having portraits made of himself), he was named Philippines Real Estate Personality of the Year for 2018, which comes as no surprise since his circle of friends and associates includes jet-setters Lenny Kravitz, Margot Robbie, Eric Trump, and Paris Hilton.
Robbie Antonio, the son of Filipino real estate mogul Jose E. B. Antonio, was named among the Philippines fifty richest people by Forbes in 2018. Antonio attended Northwestern University, where he received a bachelor’s degree in economics, and then successfully pursued his MBA at the Stanford fraduate School of Business. Shortly after college and during Antonio’s early career as managing director of Antonio Development, he lived in Manhattan while working closely with the Pritzker Prize-winning architect I. M. Pei and son Sandi Pei on the Centurion -a nineteen-story residential condominium that was completed in 2009. It was during this five-year period that Antonio reveled in the unprecedented access granted him to some of the world’s best-known architectural landmarks and masterworks of art housed in some of NYC’s finest museums, including the Guggenheim, the Met, MoMA, and the Whitney.
“He works closely with industry leaders on a constant basis, including such interior and fashion icons as Missoni, Versace, Paris Hilton, and Lenny Kravitz, among others.”
Antonio is now one of the youngest and most prolific collectors of international modern and post-war contemporary art in the world. In fact, he has received numerous awards from various organizations, including being recognized by Artnet as one of twenty of the world’s most innovative art collectors in 2014 and in the top two hundred art collectors worldwide in 2015. In 2016, Artnet again recognized Antonio with two awards: as one of the top one hundred art cillectors for that year and as one of twelve young art collectors to watch. His appetite for art led him to collaborate with artists such as Marina Abramovic, Maurizio Cattelan, Francesco Clemente, Damien Hirst, Zhang Huan, David LaChapelle, Marilyn Minter, Takashi Murakami, Julian Opie, and Julian Schnabel.
Antonio’s love of art is rivaled only by his passion for architecture. The designs offered by Revolution Precrafted come from award-winning designers such as Zaha Hadid, Cesar Pelli, and Philip Johnson. He works closely with industry leaders on a constant basis, including such interior and fashion icons as Missoni, Versace, Paris Hilton, and Lenny Kravitz, among others.
THE REVOLUTION
“I want to effect change,” says Antonio, recounting his brainchild, Revolution Precrafted. For an entire week, he couldn’t think of anything else while thoroughly scrutinizing corporate structures like Uber and Airbnb, two of the post successful online B2B2C companies that are asset-light, have low capital expenditure, and involve technology in a global marketplace while disrupting conventional business models. Antonio aspires to model Revolution Precrafted using these profitable commerce structures to become the world’s largest supplier of designer homes at affordable prices that can be ordered online.
The Revolutionaries: iust a handful of the preeminent names in the design industry that have partnered exclusively with Antonio/ Revolution Precrafted unicorn venture. The Revolutionaries include: MarceL Wanders, Zaha Hadid, Kravitz Design, Pelli Clarke Pelli Architects, Bernard Khoury, Raúl Sanchez, Hariri & Hariri Architecture, Francesca Versace, Philip Johnson Alan Ritchie Architects, Ron Arad
As lofty a goal as Revolution Precrafted is, Robbie Antonio is positioned on a trajectory for success. Through his connections and reputation in the industry, Revolution Precrafted has aligned with the world’s preeminent architects, artists, and designers-or Revolutionaries, as Antonio refers to them. “At the moment, we have designs from eighty-one Revolutionaries under exclusivity with Revolution Precrafted. We have created an exclusive series of prefabricated, livable spaces,” Antonio explains. The network of almost seven hundred fabricators worldwide-some of the best in the business-work closely with the architects and local contractors to ensure that all products are assembled in compliance to the local climate, building codes, and building standards specific to each project-even for stringent wind and seismic requirements. “We at Revolution Precrafted value quality above all else,” continues Antonio, who is known to despise mediocrity. Aside from outstanding design, quality is what people expect from the company and our products.”
The concept behind Revolution Precrafted is revolutionary for sure, but Antonio is not the first to attempt disrupting the architecture and construction industries through prefabrication. One of his inspirations for such a venture was the French architect and metal worker Jean Prouvé, who tried to parlay metal manufacturing into a prosperous business of prefabricated architectural buildings in the 1930s and 1940s. Prouvé ultimately failed, as did many others who came before and after him. But through the advent of new technologies and modern global awareness, Revolution Precrafted may be the first to achieve the previously unattainable goal.
The Revolution Precrafted website is impressive in the prolificness of the established alliances and the ideology of merging design with accessibility. Take, for example, the Cabin|Stack|Prefab by Pelli Clarke Pelli Architects; it is available in two- or three-story options and features high-performance exterior modular panels that can be custom configured to facilitate a tailored-to-fit design to match each homeowner’s particular lifestyle and each unique site. Another dream home is the Instrumental Home- a limited edition design collaboration between two of the hottest names in design: the Los Angeles-based design-build firm Marmol Radziner with interiors by Kravitz Design-that’s musician extraordinaire Lenny Kravitz. Each area of this compact, one-bedroom home was smartly considered to maintain a constant connection with the outdoors. To bolster the indoor-outdoor living concept, much of the home’s durable exterior materials are carried through to the inside.
EFFECTING CHANGE
Though the majority of the US population may not be aware of the need for prefabrication, most other advanced countries are far ahead regarding environmental and social sustainability. Studies have shown a multitude of benefits to the prefabrication of homes: it reduces construction injuries by providing a more controlled and safer work environment; it reduces waste in terms of materials, time, and labor; and, it promotes a substantial increase in recycling. Another benefit to the efficiency of prefabrication is cost savings. “First and foremost, we can build homes in as fast as two to three months, so this slashes the operational costs and manpower costs. It’s difficult to give a specific percentage since it will depend on the design and the target destination,” says Antonio. But it’s safe to say that, all in all, a customer will be able to save considerable money due to the short construction period and lesser manpower and operational costs.”
“While the momentum for his prefabrication revolution continues to build, Antonio is well on the way to taking Revolution Precrafted to the next level with the launch of the company’s first two projects in the Philippines.”
Many countries around the world understand these benefits: in Japan, currently 25 percent of all new residential units are prefabricated; and in Sweden, it is an impressive 84 percent. Antonio agrees, saying, “There are a lot of countries that are already open to prefab homes, but we are still educating others about the advantages of prefab homes and how they can address the common pain points of consumers.” In the US, the prefabrication market is a surprisingly low 2 percent, even though 90 percent of the waste going into our country’s landfills is made up of building and demolition waste. When asked what he saw as possible influencing catalysts to make prefabrication more acceptable by mainstream consumers, Antonio replies, “Popular appeal. We believe that as more people of a certain status use them, it will. increase the desirability among consumers.” This is the reason behind going with “branded” prefabricated designs. “We want homeowners to aspire for homes designed by some of the world’s best architects, designers, and artists,” explains Antonio.
Study the pros land cons before committing to the idea of building a prefabricated home from scratch. Where some US banks and insurance companies may not be willing to participate in lending or insuring this kind of project, there are others that will, but they may have particular criteria that need to be met. “Again, different countries have different levels of understanding on prefab structures,” Antonio says. “We believe that in the future, this will also be addressed as more people get educated about prefabricated products.” He shared that it is only after considerable appeals to the lending brokers that Philippine banks are now receptive to issuing home loans for prefabricated projects.
While the momentum for his prefabrication revolution continues to build, Antonio is well on the way to taking Revolution Precrafted to the next level with the launch of the company’s first two projects in the Philippines. “These projects are the $1.1 billion Batulao Artscapes, which feature homes and museums by famous architects such as Jean Nouvel, Christian de Portzamparc, Tange Associates, and Philip Johnson Alan Ritchie; and, the fourteen-thousand-unit Revolution Flavorscapes in Lakeshore Estates, Mexico, Pampanga,” Antonio reports decidedly. “So far, we have secured bank financing for customers who bought units in these two projects, and we are preparing the initial turnover of units for 2019.”
Today, at the age of forty-one, Robbie Antonio has more than made his mark on the world, but he’s just getting started. The fact that twenty-first-century technology is readying driverless automobiles to soon become the new norm, and robots can be programmed to ski the slopes of the French Alps, we can certainly imagine ordering one of Robbie Antonio’s limited-edition prefabricated homes from an online shopping cart and having it delivered to our doorstep and assembled within three to six months. As an architect myself, I enjoy and appreciat the premise of Antonio’s vision. But it’s his robust confidence in the global domination to democratizing high-design architecture through exclusive collaboration with industry-leading creatives that commands enormous respect.One of Antonio’s key business mantras, after all, is “Go big-or go home!”
Revolution Precrafted, the first and only unicorn startup in the Philippines, is joining the festivities for Lazada’s 7th year birthday celebration, offering a wide range of designer homes, pavilions and pop-up retail spaces at discounted price, culminating in a massive 50 percent discount on reservation fees on March 27.
For the first time, Revolution Precrafted, a Philippine-based property-tech company that supplies both traditional and prefab homes, is making a wide selection of its homes and other structures, available on the popular marketplace platform, at discounted rates.
Some of the homes now offered on Lazada are units designed by local and international architects and artists such as ‘Hedera’ by Kenneth Cobonpue; ‘Polygonal Successions’ by Eduardo Calma; ‘Tranche’ by Budji Layug and Royal Pineda; ‘Billboard Home’ by David Salle; and ‘Butterfly’ Home designed by French architect Elizabeth de Portzamparc. The affordable townhomes designed by world boxing icon Manny Pacquiao is also offered at discounted rates.
Don’t miss out the 10 percent discount for Revolution Precrafted’s other curated homes including ‘Nest Pod’ by Fernando Romero; ‘Instrumental Home’ by Marmol Radziner and Kravitz Design; ‘Sliding Door House’ by Sou Fuimoto’ ‘The Block’ by Tom Dixon; and ‘Skin Home’ by Daphne Guiness.
Connect by Manny Pacquiao
To up the ante, Revolution Precrafted also offered online home designs from its Philippine-based residential communities including the Batulao Artscapes project in Nasugbu, Batangas, Revolution Flavorscapes in Mexico, Pampanga and Revolution Hills in San Mateo Rizal. All homes from these communities are offered at 10 percent discount.
As if that’s not enough, pavilions designed by some of the world’s best designers such as ‘Ellipsicoon’ by UN Studio; ‘Wooden Cloud’ by Kengo Kuma; ‘Bamboo Pavilion’ by Campana Brothers; ‘Recreation Pavilion’ by Daniel Libeskind; and ‘Bettina Pavilion’ by Michael Maltzan are also now available on Lazada at discounted rates.
On March 27, Revolution Precrafted will join the nation in toasting Lazada on its 7th year, with a whopping 50 percent discount on reservation fees for its homes, pavilions and pop-up retail spaces.
Take advantage of these jaw dropping discounts and get the chance to be among the first few customers to own a home via Lazada. For more details, check out https://www.lazada.com.ph/shop/revolution-precrafted.
Philippine-based mobile wallet GCash has announced that it has signed a deal with Qwikwire, a Philippines’ cross-border payments platform to innovate the local real estate payments transaction process.
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Launched in 2015, Revolution Precrafted is the global leader in branded prefab structures. The organization offers branded prefab homes, pavilions, glamping accommodations, medical and commercial pop-ups, museums, furniture and soon office spaces. It has become the fastest company to be labeled as a unicorn in Southeast Asia. It is currently in the middle of an aggressive expansion program and is on the cusp of opening its regional headquarters in Dubai, and New York among others.
Revolution Precrafted is consciously introducing its ground breaking technologies to regions of the world that need more decent, stable homes, including parts of South and Central America, Africa and Asia. At the same time, it provides customers from developed countries and regions an alternative choice in terms of their homes. At the moment, it has footprint in 27 countries with total projected gross market value of over $9 billion. It has bookings of over 40,000 units for the next 3-4 years. In order to provide more value to its customers, the company is also considering ways to offer additional products as part of its brand extension initiative including fintech, hydroponics, affordable housing, and hotels among others. The organization is also planning to offer products and accessories related to housing and home lifestyle.
Unique Solutions
Revolution Precrafted offers assistance in securing global brand partnerships for its real estate projects, and prospective businesses exclusive access to its retail, fashion and food & beverage concepts. The company also takes care of the architectural and interior designs as well. Revolution Precrafted also acts solely as a supplier of prefabricated structures to the project site and provides a chance to develop its projects in the chosen territory.
The organization uses advanced robotics to simplify fabrication processes, resulting in faster and more efficient construction of parts. Recently, the company has also introduced smart technologies in order to ensure the security of each home.
Dreams Constructor
Robbie Antonio, the Founder and CEO of Revolution Precrafted, is the visionary behind the company. He conceptualized the idea of branded prefab
Changing the way the world perceives prefab structures and debunking misconceptions about the industry. In fact, he contributed to the acceptance of prefab structures for homes all around the world. He has also been chosen as one of the “25 Pioneers Who Are Transforming the Built World” by BuiltWorlds. The Singapore Straits Times has also named him as one among “50 Asians Who Are Transforming the Way We Live”
To date, he has worked with 13 Pritzker Prize Architects/firms such as Zaha Hadid, Philip Johnson Alan Ritchie architects, Rem Koolhaas, Jean Nouvel, I.M. Pei, Paulo Mendes da Rocha, and Christian de Portzamparc, as well as designers such as Ron Arad, Campana Brothers, Tom Dixon, Philippe Starck, and Marcel Wanders. He has worked with over 103 notable brands in various fields—including fashion, Hollywood, luxury, design, and art. Robbie has established the largest number of luxury branded real estate developments across the globe, by working with Giorgio Armani for Armani Casa, Versace Home, Missoni Home, Paris Hilton, Lenny Kravitz and Wallpaper Magazine. He also became the youngest person to be included in the Forbes Philippines 50 Richest List in 2017 and 2018.
He is one of the youngest and most prolific collectors of international modern and post-war contemporary art in the world. Because of his accomplishments as an art collector, he has received a number of awards from many different organizations. In 2014, Artnet recognized him as one of “20 of the World’s Most Innovative Art Collectors”, while in 2015, he became the part of Artnet’s “Top 200 Art Collectors Worldwide”. Artnet also recognized him with two awards in 2016: as one of twelve young art collectors to watch out for, as well as one of the top 100 art collectors for that year. In May 2018, he was named “Real Estate Personality of the Year” by PropertyGuru.
His passion for art has also led him to collaborate with artists such as Marina Abramovich, Maurizio Catellan, Francesco Clemente, Damien Hirst, Zhang Huan, David La Chapelle, Marilyn Minter, Takashi Murakami, Julian Opie, and Julian Schnabel.
Sustaining the Dignity
Revolution Precrafted believes that it was fortunate that its journey towards becoming a unicorn company was a relatively smooth sailing one, with few bumps and rough patches along the way.
Robbie Antonio states that, “I think it is largely because of the very strong business model that we have. It is truly unique and revolutionary. As soon as we got our star architects on board, there was already a lot of support and interest from customers, investors and the real estate world.”
The team of Revolution Precrafted is working round the clock to elevate the status and image of the company to ensure that it sustain the reputation and value that it has built over the past few years.
Overcoming the Obstructions
Revolution Precrafted sees challenges as opportunities which are waiting to happen. As the market can be flimsy and the demand for homes go in cycles, then also, the firm respond by continuously offering new products, and improving its product portfolio so both of its corporate and B2C customers can have a lot of options.
The team of Revolution Precrafted believes, homes are the most important thing any human can buy, so there will always be a demand. It’s just up to an organisation how it will market itself along with its products.
While there had been challenges in the beginning, Revolution Precrafted was able to overcome them. Since its launch, the organization has struggled to grab numerous projects including its flagship $1.1 billion Batulao Artscapes project in the Philippines. The project received a lot of attention during its launch and it completely captured the essence of what the company is all about: the marriage of architecture and branded design and art. Envisioned to be the world’s first livable art park, there are homes and museums designed by some of the world’s leading architects and designers. The list includes Pritzker winners Jean Nouvel, Philip Johnson Alan Ritchie Architects, Tange Associates and Christian de Portzamparc.
Another landmark project for the company is worth $750 million, which is Flavorscapes project where the company has committed to supply 14,000 homes. The main amenities of this project include a museum of ice cream, museum of candy, chocolate gallery and microbrewery with beer gardens.
Future Framework
Revolution Precrafted is currently offering eight product lines but there is so much potential when it comes to branded prefab structures. The company is looking into branded medical facilities, schools and offices along with the new technologies that would enable it to build vertical structures above the usual 4-5 storeys. Revolution Precrafted is looking at opening offices in United Arab Emirates, France, USA, and Brazil among others.
Revolution Precrafted’s goal is to become big enough that it will have an integral role in the lives of many. The organization wants to be able to serve as a vehicle for people around the globe to finally own the home they dream of, and they deserve. The firm already has its footprints in 27 countries, and also wants to be present in all regions, across all demographics.
In order to sustain its tremendous growth, Revolution Precrafted is looking at some financial exercises that will help the company to finance its future projects. It is also looking into bitcoins and a possible public offering by the year 2022. The organization is also looking forward at ways to create additional revenue streams and one of them is to market by products related to housing and home lifestyle.
Revolution Precrafted hope to launch a global CSR campaign that will allows us to give back to the global community. We have some ideas but we are finalizing them still.
