MANILA, Philippines — In 2011, Robbie Antonio led the development of The Milano Residences, one of the first residential towers in Asia to feature interiors designed by Versace Home.
The development, located within Century City in Makati City, fused Italian fashion with modern urban living in the Philippines and has helped shape branded residences in the market.
Featuring its signature Greek motifs with baroque influences, Versace’s imprint elevated the common areas of the Milano, from its grand lobby and spa to the library and lounge. Buyers were also offered the option to furnish their own units with curated Versace Home pieces, turning personal spaces into immersive design statements.
Branded real estate as global signal
Antonio’s collaboration with Versace was driven not only by aesthetic considerations but also by strategic intent. By partnering with a globally revered fashion house, The Milano Residences helped set the Philippines ready to compete on the world stage for branded luxury development.
The project introduced a new narrative where design, brand equity and cultural relevance converged.
This brand alignment laid the foundation for his future collaborations with other international brands such as MissoniHome, Armani/Casa and other global names, each contributing to Antonio’s growing influence in lifestyle-driven real estate.
Legacy influence on JAGI’s vision
Now with the family’s private office the Jose Antonio Group Inc. (JAGI), Robbie Antonio continues to apply this design-led strategy across ventures. The Versace collaboration became a reference point and proof that lifestyle, aspiration and business can co-exist within development models.
Today, as the private family office plans to grow into other sectors including consumer media and technology, the spirit of The Milano Residences remains influential. It represents a broader vision: to raise the bar for Filipino developments through internationally informed standards and design that resonates with local culture.
